Services

Brand Reputation/Crisis Communication

When a crisis erupts, too often the story revolves around what happened in the past.  That’s to be expected.  But there’s a critical distinction between a defense, which may protect an organization, legally and otherwise, and a public posture going forward, which will define your company, today and tomorrow, with your key audiences.

Covergyx Media believes in crafting and delivering communications vehicles that are future-oriented and forward-looking.  We believe in telling a compelling story, that addresses the concerns that stakeholders will have with the company, the company’s corporate brand and its reputation.

•Rapid response mechanism, real and virtual
•Strategic media outreach
•Media training
•Controlled media
•Public affairs support

Corporate Re-Branding

Fortune 50 corporations have relied on Covergyx Media throughout the development and execution of their re-branding campaigns, for our expertise in:

•Message development and delivery to all critical audiences
•Internal and external communications vehicles and delivery
•Key stakeholder outreach
•Digital communications

Strategic Planning and Management

The difference between risk and opportunity lies in proactively identifying issues, followed by prudent communication and outreach on those issues, to critical audiences.  Covergyx Mediaserves as a trusted thought partner, bringing its expertise and experience to bear, in order to shape strategies that will address, effectively, public policy and reputation issues going forward.

•Issue research and monitoring
•Coalition building
•Virtual coalition building
•Media outreach
•Grass roots and “grass tops” programs
•Stakeholder engagement

Corporate Social Responsibility

Trust is the key ingredient, in order to win and maintain acceptability by key publics for an organization’s identity, reputation and positions on key issues.  And trust begins with effective communication and outreach programs.  Covergeyx Media helps our clients build that trust, by developing the communications programs that will resonate, with the right messages, to the right audiences, at the right time.

•Message development
•Stakeholder engagement
•Program development
•Online strategies
•Targeted communication